Budweiser “Epic” Frogs

The Budweiser Frogs began appearing in American commercials during the Super Bowl XXIX in 1995.  The Frogs were three-life like puppet frogs named “Bud”, “Weis”, and “Er” created by Greg Gorman. The Frogs were such a hit that Budweiser authorized a range of merchandise for the consumers. This would be the first time Budweiser initiated an ad-related merchandising effort since Spuds McKenzie in the late 1980s. Also, the spin-off ads with the wise cracking Lizards, Louie and Frank, inspired merchandise but not as dramatic as the Frogs initially.

Although the demands were high, some believe the Frogs were controversial because they attract, entertain, and teach young people about beer. Some even believe that the advertising assault on young people lead to under aged knowledge of beer and potentially drinking. Although Budweiser denies this completely, research shows that adolescents recognize the frogs and like them. This appeal to younger children caused many controversies and could be the reason for the end of the Frog campaign.

The Frog commercials use teamwork, jealousy, and humor to appeal and promote Budweiser which will be seen in following commericals.



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